(PhD Studentship available at AUB http://www.modip.ac.uk/resources/PhD-Studentship)
In MoDiP's exhibition Encore! Re:formed Plastics we featured the innovative product designed to be healthy for both the body and the environment. The Mooncup is a mestrual cup which helps to reduce our reliance on dispoabale sanitary products.
In line with the innovative nature of the product, the company who make it have come up with a fantastic ad campaign highlighting the battle between menstrual cups and tampons.
Louise Dennis (Assistant Curator)
Tampon vs Mooncup Rap Battle
I would like to thank Kath Clements, from Mooncup, for the following information:
representing Mooncup and Tampon ‘battle it out’, pitting the typical emotional
reactions of users of conventional sanitary products against the factual
benefits of using Mooncup.
Mooncup Ltd are
a small ethical business manufacturing a product that’s a one-off purchase, so
need to be creative in flexing their marketing budget’s muscle against the
multi-million pound spend of disposable sanitary product giants.
On average, each
woman will have around 500 periods in her lifetime, and will use about 22 tampons or pads per
period. During the 2010 International Coastal Cleanup, 24,607 tampons and
applicators were found on our world’s beaches (Ocean Conservancy 2010).
Since 2002, 855 million tampons and pads have already been prevented from
entering the waste stream thanks to women changing their habits and using the
Campaigns and Marketing Manager at Mooncup says, “Ultimately choosing the right
sanitary product for you is really personal: we’d just like to make sure that
women choose knowing the facts. Staging a rap battle was a playful way to
present some of the reservations about using the Mooncup that we hear,
alongside the benefits that Mooncup users enjoy- in the end, as ever, it’ll be
down to the viewer to pick her ‘crew’!“
Whether you want to reduce your carbon footprint, save money
or just look after your health, there are many reasons to choose the Mooncup.
reusable Mooncup offers a simple way to dramatically reduce the amount of waste
• One woman will use over 11,000
disposable sanitary products in a lifetime
• 22 tampons or towels are used, on
average, each period
• In the UK alone, 4.3 billion disposable
sanitary products are used every year
items, their packaging, applicators and backing-strips will end up in landfill
or in the sea.
one weekend, the Marine Conservation Society found 30 sanitary product items
per km of UK beach surveyed. (Source: MCS Beachwatch survey 2010)
Ltd. is the first sanitary protection manufacturer in the world to be awarded
Ethical Business status for its people and environmentally -friendly practices.
Mooncup is made from soft medical grade silicone and is latex-free,
hypoallergenic and contains no dyes, BPA, phthalates, plastic, bleaches or
the Mooncup is non-absorbent, it will not cause dryness and does not disrupt
your body’s natural pH levels (35% of the fluid tampons absorb is natural
Mooncup does not contain any absorbency gels, additives or perfumes. Unlike
some conventional cotton sanitary products, it is also free from pesticides and
can cause dryness and leave fibres behind. The Mooncup is designed to respect
your natural balance.
Mooncup holds three times the fluid of a tampon, giving longer lasting
protection on heavier days. And, because it is non-absorbent, it won’t cause
dryness when your period is light.
Mooncup costs the same as the average woman will spend on disposable sanitary
protection in 4-8 periods* and will last for years. (*One woman will roughly
have 500 periods in her menstruating life)
world’s first medical grade silicone reusable menstrual cup, was created by
Brighton entrepreneur Su Hardy in 2002 and is now distributed in over fifty
countries worldwide. In the UK, the Mooncup is available in Boots,
independent health food stores and at mooncup.co.uk.
details: Kath Clements, Campaigns and Marketing Manager – email@example.com
Directors of the ad campaign - Independent
co-owned communications agency, clients include: Littlewoods, Very.co.uk,
Strongbow, Mayor of London, Department for Business, Innovation & Skills
and Majestic Wine Warehouse.
Contact details: Olivia Wilmshurst-Smith, Account Manager – firstname.lastname@example.org